How Robinson's Fresh Food & Signature Floristry Transformed Their HR Operations with Dynamic EMS
Katie, Head of HR at Robinson's Fresh Food and Signature Floristry, shares how Dynamic HR and Dynamic EMS have streamlined three payrolls, delivered board-level financial insights, and become a trusted extension of their team.
Katie
Head of HR, Robinson's Fresh Food & Signature Floristry

"Dynamic HR has been an outstanding partner for our business. From day one, Ben and Alison have taken the time to truly understand how we operate, offering thoughtful guidance and best-practice recommendations that feel tailored rather than generic. Their support has made a real difference.
We currently run three payrolls, and they've streamlined the entire process so it's as simple and stress free as possible. Alison is always on hand to support and cover this process. Her HR knowledge and vast experience in running a business combined with Ben's technical expertise is what makes this EMS system a fantastic addition to our business.
What really sets them apart is their availability and willingness to help. Whenever we have questions, they're right there with practical answers and proactive suggestions. The inbuilt help centre is excellent too — every query we raise is handled quickly, clearly, and with genuine care.
Most recently, they built a board-level dashboard that gives us a clear breakdown of our departments and wage costs, which will prove invaluable for decision-making.
Overall, Dynamic HR has become a trusted extension of our team, and Ben and Alison deserve huge credit for the professionalism and personal touch they bring to everything they do."
Katie
Head of HR, Robinson's Fresh Food & Signature Floristry
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